About 4 years ago a friend got me started into real estate business. Came to find out that the real estate industry is very complicated to navigate even for real estate professionals. Expensive and burdensome for sellers to list home. Buyers get overwhelmed with searches. Since then I have always wanted to make a change to disrupt the industry. I decided to start a new kind of real estate brokerage firm as a first step to focus on simplifying selling and buying for customers. Find ways to be super efficient so we can pass on savings to customers at the same time provide the best service to customers. I believe continue measurement of myself and my agents on customer satisfaction will help us innovate and deliver the best customer experience. We compensate our agents based on customer satisfactions so they will be incentivized to serve your interest. My grand vision is to make selling and buying home as simple as buying on Amazon or selling on eBay.